God’s True Cashmere Opens Flagship Boutique at Shinsegae, Seoul
God’s True Cashmere, the luxury cashmere brand co-founded by Sat Hari and Brad Pitt, proudly announces the grand opening of its dedicated boutique at Shinsegae Department Store in Seoul, Korea. As one of the city’s most iconic shopping and cultural destinations, Shinsegae represents a natural next chapter for the brand’s global presence. Sat Hari said, "Expanding in Korea marks a powerful milestone for God's True Cashmere, and we're truly excited and sincerely grateful to Shinsegae International for brining this store to life."
Located in Gangnam, Seoul’s premier luxury shopping district, the God’s True Cashmere boutique offers an immersive experience of refinement and elegance. The store showcases a carefully curated selection of signature garments — from the iconic cashmere tartan shirts to statement pieces such as the Soul Pant, Affirmation Suit, and Harmony Blazer. Each item reflects the brand’s dedication to exceptional quality, timeless design, and mindful craftsmanship. All the pieces are adorned with a specific gemstone chosen for its unique properties; and produced in limited quantities.
Occupying over 50 square meters on the second floor of Shinsegae’s luxury level, the boutique has been designed as a sanctuary of warmth and well-being. The space combines rich textures and harmonious colors, accentuated by the brand’s golden logo. Elegant walnut accents and a large green wall — a tribute to the creation of the brand’s first shirt — enhance the atmosphere of calm, reflecting the gentle luxury of God’s True Cashmere products.
A striking mural positioned above the mid-century lounge seating invites guests to explore the brand’s story through a curated collection of photographs, capturing the essence and philosophy behind God’s True Cashmere.
The boutique officially opens on January 16th, featuring a curated selection from the Fall/Winter 25 and Holiday 25 collections, both unveiled at Paris Fashion Week, offering visitors a first-hand encounter with the brand’s latest designs.
About God’s True Cashmere
God's True Cashmere, a manifestation of a heartfelt dream, creates garments made from the world's softest materials. Founded on a vision of warmth and love, it originated when Sat Hari sought a unique green cashmere shirt as a gift for co-owner Brad Pitt. Meticulously crafted by artisans, each piece features cashmere adorned with 11 gemstone snaps representing the number of mastery in numerology and thoughtfully placed down the front of the garment representing the wearers chakras. The brand symbolizes a quiet take on luxury where your garments are as precious and rare as your own unique touch.