Shinsegae International Unveils First Signature Capsule Collection
with Global Digital Commerce & Content Platform JOOPITER
Shinsegae International announced on the 19th that it unveils its first exclusive signature capsule collection produced with JOOPITER, a global digital commerce and content platform.
JOOPITER was founded in 2022 by Pharrell Williams, the world-renowned musician and designer. The platform conducts online auctions featuring personal collections of influential figures across art, design, culture, and entertainment, and also releases capsule collections developed in collaboration with them.
It has produced successful auctions and capsule collections with the world’s top Korean cultural figureheads including SEVENTEEN x sacai, G-Dragon’s PEACEMINUSONE, BamBam, and POST ARCHIVE FACTION. These projects have found particular momentum in South Korea, with both the public and prominent figures in entertainment, fashion and design.
With JOOPITER’s rapid growth in Korea, Shinsegae International plans to pursue a long-term partnership and continue ongoing collaborations.
The Signature Collection capsule presents a considered lineup of essentials defined by JOOPITER’s iconography: refined hooded sweatshirts in zip-up and pullover silhouettes, long- and short-sleeve T-shirts, and a selection of baseball caps and camp caps,
The collection is available today in South Korea via Shinsegae’s online store shinsegaev.com, and for global customers at JOOPITER.com.
To commemorate the launch, Shinsegae International will hold a special event from today through the end of December. Customers who purchase JOOPITER items worth 200,000 KRW or more on Shinsegae V will be entered into a drawing to receive a special-case edition of the book Pharrell-ism signed by Pharrell Williams (1 winner) or a blanket inspired by Pharrell’s archive collection (5 winners). In addition, 50 customers who leave a comment about the signature collection on the event page will be selected to receive 10,000 points usable on Shinsegae V.
Shinsegae International said, “Our collaboration with JOOPITER—one of the most culturally influential platforms in the world— allows us to introduce a new fashion collection to customers in Korea and across the globe. We plan to continue developing the brand so that JOOPITER’s distinctiveness can extend into everyday life and bring enjoyment to consumers worldwide.”