ARMANI EXCHANGE

Armani Exchange is a casual brand launched by Giorgio Armani in 1991 to target the US market and
is the most popular and young brand in the Armani group's collection. The brand target market is
men and women in their late teens and early 20s who pursue urban young emotions.
It has promoted the brand marketing based on the fact that
‘Armani Exchange’s young customers create a style that can go 'clubbing' anytime, anywhere’
with a focus on the club culture which became a trend in the early 2000s, and now it is very popular as clubwear.